Ockham’s Razor states that all things being equal, the simplest and most direct solution with the fewest number of steps is usually the correct answer to any problem. It is a powerful philosophy named after William of Ockham who popularized the strategy centuries ago. The problem today, is that business leaders and entrepreneurs like to pride themselves on their originality, intelligence, and problem-solving skills. The thought of deciding on the “simplest” solution or the “too obvious” choice causes otherwise smart decision makers to bypass the right option. Most CEOs and business consultants are guilty of needlessly complicating business with complex spreadsheets, fancy jargon, or far-sighted business plans. That is why Autofitters purposely chooses to keep things simple. The simpler things are, the easier they are to measure. Importantly, what gets measured, gets focused on and what get focused on, gets results!